Question 1

Why Désir?

Accepted Answer

Désir’ (desire) is a universal emotion that transcends borders—much like our designs. The name is a nod to the romance of language, not a claim to origin.

Question 2

What does "Rouge Désir" stand for?

Accepted Answer

To us, it means bold elegance. Rouge (red) symbolizes intensity, sensuality, and rebellion. Désir is the fire beneath it. Together, they represent our vision of intimate wear as a declaration—not a whisper.

Question 3

Is Rouge Désir a French brand?

Accepted Answer

No, we're proudly multicultural. Our creative team spans Shanghai to Seattle, and while the name is French, our soul is global. We’re inspired by contrasts, not borders.

Question 4

Who is the founder of Rouge Désir?

Accepted Answer

Rouge Désir is powered by a multicultural team spanning Shanghai to Seattle. By partnering with expert manufacturers in China (where 75% of the world’s lingerie is crafted), we deliver luxury-grade designs at accessible prices—all while maintaining light-speed U.S. shipping through our California-based hub.

Question 5

Who is Rouge Désir for?

Accepted Answer

Anyone who sees lingerie as self-expression. Whether you're dressing for confidence, romance, or simply yourself—Rouge Désir is made for you.

FAQ's